Question 1

Do we need developers to set this up?

Accepted Answer

No. dough personalizes the pages you already have and serves the versions itself, no code, no SDK, no rebuild, nothing in your sprint. Marketing owns it end to end.

Question 2

So you don't build new landing pages?

Accepted Answer

Correct. We don't spin up separate pages, dough personalizes your existing page and serves a tailored version of it. Each version is just a URL parameter (?v=cart, ?v=vip, and so on), so it's the same page you already trust, adapted to whoever's clicking.

Question 3

Where do the personalized versions live?

Accepted Answer

On a subdomain you choose, say go.yourstore.com, served fast from the edge. It stays cleanly separate while you prove it out, and when a version earns it, you graduate it to your main domain in a click.

Question 4

How do the right ads point to the right version?

Accepted Answer

Connect your Meta, Google and TikTok ad accounts and dough updates each campaign's destination link to its matched version for you, instantly, no spreadsheet of URLs to maintain. New campaigns get wired up automatically.

Question 5

How is this different from an A/B testing tool?

Accepted Answer

Testing tools hand you a builder and ask you to design variants, run experiments and wait for significance. dough is agentic and done-for-you: it personalizes your existing page, matches each version to who's clicking, updates your campaign links, and optimizes on its own. You approve, it does the work.

Question 6

How fast until ads are personalizing?

Accepted Answer

Minutes. Connect your site and ad accounts, review the first versions dough personalizes, approve, and your live campaigns start routing each click to its matched version the same day.